Our Story

In January 2024, our world changed forever. My dad, Ron, my best friend and greatest role model, was diagnosed with Multiple Myeloma. Life as we knew it was turned upside down. Watching someone you love fight cancer is heartbreaking, but what many people don’t see is how deeply it affects every part of life; emotionally, physically, and financially.

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With a diagnosis like this, you’re expected to focus on treatment and recovery. But what about your job? What about mortgage payments, groceries, gas, or simply staying afloat? Insurance helps, but it doesn’t cover everything. The financial burden is real and overwhelming.

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As his daughter, I did everything I could to help, yet still felt helpless. I've spent many sleepless nights questioning how people get through this. Now that my dad is in remission, we’re turning our pain into purpose. Together, we’re launching this nonprofit to support other families facing the same storm.

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Our mission is simple: to provide relief in an incredibly hard time - one that no one should ever go through alone. With financial assistance, community support, and raising awareness about multiple myeloma, we hope to bring comfort and hope to families when they need it most. 

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Thank you for being here.

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With gratitude,
Alexa Rolleri
Founder and CEO